Press & Media Kit
Everything you need to write about Startr without chasing us.
Startr is the fastest habit tracker on iPhone — tap once to log a rep, a glass of water, a page, a mile. Built for people who've bounced off heavier trackers because the friction of opening, navigating, and logging killed the habit before the habit could form.
Quick facts
- Name
- Startr
- Category
- Productivity / Health & Fitness
- Platforms
- iOS 17+, iPadOS 17+, watchOS 10+, iOS widgets
- Price
- Free with ads · $1.99/mo, $17.99/yr, or $34.99 lifetime ad-free
- Release
- Launching 2026 (TestFlight beta open)
- Account required?
- No. Works fully offline, no sign-up.
- Data
- Habit data stays on device by default. Group leaderboard data syncs through Apple's iCloud infrastructure when users opt in.
- Website
- startrapp.com
- Press contact
- hello@startrapp.com
Boilerplate
Short (one-liner)
Startr is a one-tap habit tracker for iPhone and Apple Watch that turns logging a habit into a single gesture instead of a workflow.
Medium (~40 words)
Startr is a habit tracker built around a single principle: the tap to log should be the only thing the user has to do. No accounts, no sync setup, no multi-screen flows. Tap the card on the home screen and the entry is logged.
Long (~110 words)
Startr is a habit tracker for iPhone and Apple Watch built on one idea: if logging a habit takes more than a tap, most people stop logging. Startr's home screen is a list of goal cards — tap one and the count increments, the ring fills, the streak updates. No navigation, no form, no account. Offline-first. Honest streaks ("Streaks 2.0") score consistency as a pattern, not a pass/fail chain, so one missed day doesn't erase a month of progress. Free with a banner ad; $1.99/month, $17.99/year, or $34.99 once for lifetime ad-free (plus a custom app icon, and 50% off premium themes for lifetime buyers).
Feature highlights
- One-tap logging. No form, no navigation — the main gesture is a single tap on a card.
- Three habit types. Count-up (increase), count-down (reduction, with automatic programme ramp), and boolean (done / not done).
- Any period. Daily, weekly, monthly, quarterly, yearly, or all-time goals.
- Apple Watch app. Log from the wrist; stays in sync with the phone.
- Home Screen widgets. See today's progress without opening the app.
- Streaks 2.0. Graded consistency scoring — a 30% day still counts as 30%, not a zero. Freezes preserve streaks across off days.
- Trophies. 17 streak milestones across daily, weekly, monthly patterns; legendary unlocks an exclusive Neon theme.
- Privacy-first. No accounts and no habit analytics pipeline. Habit data stays on device in the launch build.
- Offline-first. Works fully with no network.
Founder quote
"Every habit-tracker I downloaded asked me to create an account before I'd logged a single thing. I wanted the opposite: open the app, tap once, you're done. Startr is the tracker I wished existed — and it's honest about what consistency actually looks like, which is messy, not a perfect chain." — Founder, Startr
Screenshots
Real product screenshots from the shipping build. High-resolution PNGs — click to download.
Logo & icon
Our icon is the Upward Arc — a single stroke sweeping from lower-left up and to the right, the same arc the app uses on completion states. Please don't recolor, outline, or add effects.
Brand colors
Typeface: Inter, weights 400 / 500 / 600 / 700 / 800.
Press contact
Email hello@startrapp.com — we reply within one business day. Please include your outlet and deadline so we can prioritize.
Need something not listed here (review code, extended interview, specific screenshot or angle)? Ask — we're happy to help.