Press & Media Kit
Everything you need to write about Startr without chasing us.
Startr is testing a live card surface for AI agents and automations on iPhone. It turns meaningful moments—progress, a countdown, a cue, a fixed Yes/No question, or a result—into a quiet Live Activity. The original one-tap habit tracker remains built in.
Quick facts
- Name
- Startr
- Category
- Productivity
- Platforms
- iOS/iPadOS 17.2+, watchOS 10+, iOS widgets; Agent Cards also mirror to Mac through Apple's system integration
- Price
- Free core app · Planned Pro: $2.99/week or $49.99/year, with a limited $39.99 Founding annual offer at launch (not yet available)
- Release
- TestFlight beta active; Build 51 launch candidate is being verified. Public App Store release is not live yet.
- Account required?
- Habit tracking needs no online setup. Optional Agent Cards create an anonymous setup identity without a name, email or password.
- Data
- Habit data stays on device. Agent Cards use minimal event fields and separate pairing credentials.
- Website
- startrapp.com
- Press contact
- hello@startrapp.com
Boilerplate
Short (one-liner)
Startr turns meaningful moments from AI agents into quiet live cards on iPhone, with one-tap habit tracking built in.
Medium (~40 words)
Startr is an iPhone surface for the agents working on your behalf. It shows progress, cues, fixed Yes/No questions, and results as focused Live Activities instead of another dashboard. The original local-first, one-tap habit tracker remains part of the app.
Long (~110 words)
Startr is a live card surface for AI agents and automations on iPhone. Rather than asking users to watch another dashboard, a paired agent can surface the moment something meaningful changes: progress, a countdown, a cue, a journey milestone, a status ring, a fixed low-stakes Yes/No question, or a result. Public plans include one pooled live card on Free or five on Pro. Shared Cue followers need no agent of their own. Cards appear on the Lock Screen and Dynamic Island, surface in Apple Watch Smart Stack, and mirror to Mac through Apple's system integration. The product grew from a working one-tap habit tracker, which remains built in as a local-first way to track personal momentum. Planned Pro pricing is $2.99/week or $49.99/year, with a limited $39.99 Founding annual window. There is no monthly or lifetime plan.
Feature highlights
- Agent Cards. Focused Live Activities for meaningful state changes from paired agents and automations.
- Pooled card capacity. One connected agent and one live card on Free; five connected agents and five live cards total on Pro.
- Journey and status rings. Bounded progress, milestone and phase displays rendered by Startr.
- Shared Cue. Expiring read-only invites, host-driven updates and synchronized countdowns; followers need Startr, not their own agent.
- Four observed surfaces. Lock Screen, Dynamic Island, Apple Watch Smart Stack, and Apple-controlled macOS mirroring.
- Bounded replies. Fixed low-stakes Yes/No works on the Lock Screen and expanded Dynamic Island; Watch and compact/minimal Island remain display-only.
- Cue Mode. A compiled current/next-cue presentation; the agent or source system remains authoritative, and Startr does not yet execute submitted schedules.
- Agent-neutral contract. A small authenticated HTTPS event grammar rather than one vendor-specific integration.
- Private pairing. Separate credentials for the app and each agent; no route from Agent Cards into habit, Health, or location history.
- One-tap logging. No form, no navigation — the main gesture is a single tap on a card.
- Three habit types. Count-up (increase), count-down (reduction, with automatic programme ramp), and boolean (done / not done).
- Any period. Daily, weekly, monthly, quarterly, yearly, or all-time goals.
- Apple Watch app. Log from the wrist; stays in sync with the phone.
- Home Screen widgets. See today's progress without opening the app.
- Streaks 2.0. Graded consistency scoring — a 30% day still counts as 30%, not a zero. Freezes preserve streaks across off days.
- Trophies. 17 streak milestones across daily, weekly, monthly patterns; legendary unlocks an exclusive Neon theme.
- Local habits. Habit data stays on device. Optional Agent Cards use anonymous setup, limited service records and revocable agent credentials; see the Privacy Policy.
- Offline-first habits. Core habit tracking works without a network; Agent Cards require internet and explicit pairing.
Founder quote
"Startr started with a simple belief: useful information should take one glance, not another dashboard. Habits proved the interaction. Agent Cards extend it to the work happening on your behalf—surface the moment, make the next step clear, then get out of the way." — Founder, Startr
Screenshots
Real screens from the working habit-tracking build. Current Agent Card capabilities and clearly labeled concept cards are available in the Agent Cards overview.
Logo & icon
Our icon is the Upward Arc — a single stroke sweeping from lower-left up and to the right, the same arc the app uses on completion states. Please don't recolor, outline, or add effects.
Brand colors
Typeface: Inter, weights 400 / 500 / 600 / 700 / 800.
Press contact
Email hello@startrapp.com — we reply within one business day. Please include your outlet and deadline so we can prioritize.
Need something not listed here (review code, extended interview, specific screenshot or angle)? Ask — we're happy to help.